ALDO

Established in 1972, ALDO is a designer, manufacturer, and retailer of footwear and accessories with an emphasis on accessible prices and being on top of the latest trends. Headquartered in Montréal, Québec, where it was founded by Albert “Aldo” Bensadoun, ALDO has over 2,000 stores in more than 100 countries worldwide. Recently, ALDO introduced a new identity designed by New York, NY- and San Francisco, CA-based COLLINS.

Before and after comparison. Blue and red colors for contrast only.

Our goal was to push Aldo away from discount retail and into a more premium position and expression. Every aspect of the experience now works to build the trust and enthusiasm consumers have for Aldo products. By introducing a new design system and fine-tuning key elements (like carefully re-crafting their famous logotype) we established a strong foundation that guided us through the development of every part of the brand experience — from packaging, in-store signage and digital displays to their digital advertising, web and mobile expressions.

GUCCI

he present research examines how brand personality and regulatory focus (promotion vs. prevention) interplay in affecting advertising message persuasiveness. In Experiment 1, the moderating role of brand personality with respect to regulatory focus is tested.

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women. The brand is recognised for its curated collections of relevant fashion designs available at affordable and accessible price points.

A lifestyle brand that embraces a culture of innovation, the brand has established a presence in prominent fashion cities such as Seoul, Shanghai and Dubai. The brand has also begun its foray into locations such as Macau’s The Venetian and pop-up stores in Galeries Lafayette in Paris in the past three years. In the last quarter of 2018, it launched an e-commerce hub in the UK as its first push into the European market. Today, Charles & Keith continues to inspire and excite with its experimental and unparalleled designs.

BULBERRY

From Burning Clothes to Burning Heritage: Burberry Unveils New Brand Identity

Burberry, recently derided for burning approximately 30 million dollars worth of unsold luxury clothes to allegedly protect against counterfeit products, took a match to 160 years of heritage with the announcement of a new brand identity.

Last week, the company revealed a new logo and monogram created by graphic designer, Peter Saville. While it serves as a dramatic change for the heritage label, the new identity lacks all distinctiveness. Gone is the proud knight on horseback. Gone are the tailored serifs.

Polish brand with global brand awareness in the world of beauty

Consumer Goods & Retail Brands INGLOT has been the official makeup sponsor of 15 Broadway musicals in New York City.All INGLOT cosmetics are produced in the European Union and 95 percent are manufactured in the company’s state-of-the-art facilities in the city of Przemyśl.INGLOT is available around the globe and has entered the department store market.Products come in over 1,500 colors; there are 400 shades of nail polish.INGLOT has been the official makeup sponsor of 15 Broadway musicals in New York City.All INGLOT cosmetics are produced in the European Union and 95 percent are manufactured in the company’s state-of-the-art facilities in the city of Przemyśl.

ORIGINALLY PUBLISHED IN APRIL 2017

INGLOT is a manufacturer and retailer of color cosmetics for the face, eyes, lips, and nails as well as skin care products. Founded in 1983, the company has opened nearly 640 boutique stores, stands and retail locations in 80 countries. INGLOT participates in international cosmetics trade shows and fashion events worldwide. Recently, the brand partnered with designers of six fashion shows during New York Fashion Week in September 2016. Products come in over 1,500 colors; there are 400 shades of nail polish. INGLOT has been the official makeup sponsor of 15 Broadway musicals in New York City, from “The Lion King,” to “The Phantom of the Opera,” “Mamma Mia!” and now “Chicago.”